After many months of getting our product ready, it quickly became time to get our business ready. We needed to begin the sales & marketing and let the many great retail establishments know all about Noah’s Pals and Caboodle! Toys. At the end of 2006, we sent initial samples to many great retailers to let them know that we want to be a part of their 2007 plans. We also created deals with wonderful sales representatives across the US so that they can introduce Noah’s Pals to their retail relationships.
But the biggest component of our launch is Toy Fair, which starts tomorrow. There are approximately 200 new exhibitors that come to Toy Fair every year. Some of those have been in the business for quite some time and have made the decision to include exhibiting as part of their marketing plan. Some of the other new manufacturers are exhibitors or service providers to the toy industry.
My back-of-the-envelope guess is that there are about 50 to 100 genuinely new companies that debut their toy products every year. We’re excited to be one of the new companies and we look forward to providing you with quick reports of our exhibiting adventures.
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